Terms of Use and Privacy Policy
Effective Date: July 29, 2026
These Terms of Use and Privacy Policy apply to the Daybew website, Daybew Startup Toolkit, digital products, AI business coach, and related services offered by Simply Brand LLC under the Daybew name.
By visiting the website, purchasing a digital product, accessing the toolkit, or using the AI business coach, you agree to these terms.
For questions about these policies, contact:
Daybew
Operated by Simply Brand LLC
Email: luke@daybew.com
New Mexico, United States
Terms of Use
1. About Daybew
Daybew provides educational digital products and business-planning tools designed to help users think through their business model, pricing, profitability, brand strategy, and marketing strategy.
Daybew may also offer professional services such as business and brand strategy, logo design, brand identity development, website design, website development, and launch support.
2. Educational Purposes Only
The Daybew Startup Toolkit, pricing calculator, downloadable summary, and AI business coach are provided for general educational and informational purposes.
They are not substitutes for professional:
You are responsible for evaluating your own business decisions and consulting qualified professionals when appropriate.
Daybew does not guarantee that completing the toolkit, following its recommendations, or using its calculations will result in a profitable or successful business.
3. Pricing and Profitability Calculator
The pricing and profitability calculator provides estimates based on the information entered by the user.
Calculations may include projected revenue, costs, margins, taxes, profit, depreciation, and cash flow. These calculations are simplified planning estimates and may not reflect actual accounting results, tax obligations, market demand, or business performance.
You are responsible for:
Daybew is not responsible for losses, expenses, or business decisions based on calculator estimates.
4. AI Business Coach
The Daybew AI business coach uses artificial intelligence to answer questions, explain concepts, provide examples, and help users develop possible answers for the toolkit.
AI-generated responses may be incomplete, inaccurate, outdated, or inappropriate for a particular business.
You should independently review all AI-generated information before relying on it.
The AI business coach does not:
Do not submit highly sensitive information through the AI coach, including:
5. Eligibility
You must be at least 18 years old and legally able to enter into a binding agreement to purchase or use Daybew products.
The website and toolkit are not directed toward children under 13.
6. Purchases and Payments
Prices are displayed before purchase and may change at any time.
Payments may be processed through third-party payment providers such as Stripe. By making a purchase, you agree to provide accurate billing and payment information and authorize the applicable payment provider to process the transaction.
You are responsible for any applicable taxes, charges, or fees associated with your purchase unless otherwise stated.
Daybew does not generally receive or store your complete payment-card number.
7. Fourteen-Day Money-Back Guarantee
Daybew offers a 14-day money-back guarantee for eligible purchases of the Daybew Startup Toolkit.
To request a refund, contact Daybew within 14 calendar days of the original purchase date at:
Include:
Approved refunds will generally be returned to the original payment method.
Daybew may deny a refund request when there is evidence of:
The guarantee does not apply to completed custom services, consulting sessions that have already occurred, or other professional services unless stated in the applicable service agreement.
Nothing in this section limits any refund or consumer right that cannot legally be limited.
8. Digital Product Access
After a successful purchase, you will receive or be directed to the method used to access the digital product.
You are responsible for:
Daybew may update, improve, replace, or discontinue parts of a digital product.
Daybew will make reasonable efforts not to remove access unfairly from legitimate customers, but perpetual availability is not guaranteed unless specifically stated at purchase.
9. Browser Storage and Saved Answers
The toolkit may save answers and calculator information in your browser using local storage or similar browser technology.
Information stored locally:
You are responsible for downloading or otherwise saving your completed summary.
Daybew is not responsible for lost locally stored answers, calculator information, or incomplete toolkit data.
10. License to Use the Digital Product
When you purchase the toolkit, Daybew grants you a limited, personal, nonexclusive, nontransferable, and revocable license to use it for your own business-planning purposes.
You may:
You may not:
Each purchase is intended for one individual or one business unless a different license is stated at checkout.
11. User Content
You retain ownership of the business information, ideas, and answers you enter into the toolkit.
You grant Daybew and its technology providers a limited right to process submitted information only as reasonably necessary to:
You are responsible for ensuring that:
12. Intellectual Property
The Daybew name, branding, website, toolkit, layout, written guidance, graphics, calculations, software, code, prompts, downloadable materials, and other original content are owned by Simply Brand LLC or used with permission.
Purchasing access does not transfer ownership of the underlying product, software, design, instructional material, or intellectual property.
Your own business ideas, business name, answers, plans, and original content remain yours.
13. Acceptable Use
You may not use the website, toolkit, or AI coach to:
Daybew may suspend or terminate access when these terms are violated.
14. Third-Party Services
The website may use third-party services for:
These services may have their own terms and privacy policies.
Daybew is not responsible for the independent practices, content, availability, security, or conduct of third-party services.
15. Professional Services
Purchasing the toolkit does not include custom strategy, design, development, consulting, or launch services unless those services are expressly included in the purchase.
Any separate professional services may require:
16. No Guarantee of Results
Business results depend on many factors outside Daybew’s control, including:
Daybew does not guarantee:
Examples shown in the toolkit are illustrative and are not promises of expected performance.
17. Disclaimer of Warranties
To the fullest extent permitted by law, the website, toolkit, digital products, calculations, downloads, and AI features are provided “as is” and “as available.”
Daybew does not warrant that the services will always be:
Nothing in these terms excludes warranties or consumer rights that cannot legally be excluded.
18. Limitation of Liability
To the fullest extent permitted by law, Daybew and Simply Brand LLC will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from the use of or inability to use the website, toolkit, calculator, AI coach, or digital products.
This includes loss of:
To the fullest extent permitted by law, the total liability of Daybew and Simply Brand LLC relating to a purchase will not exceed the amount you paid for the product or service giving rise to the claim.
These limitations do not apply where prohibited by law.
19. Indemnification
To the fullest extent permitted by law, you agree to indemnify and hold harmless Simply Brand LLC, Daybew, and their owners, employees, contractors, and service providers from claims, damages, liabilities, losses, and reasonable expenses arising from:
20. Changes to the Services or Terms
Daybew may update the website, toolkit, prices, features, or these terms.
The effective date at the top of this page will be updated when material changes are made.
Continued use after an update means you accept the revised terms.
Changes will not retroactively eliminate refund or consumer rights that applied at the time of purchase.
21. Termination
Daybew may suspend or terminate access when a user:
Sections concerning intellectual property, disclaimers, liability, disputes, and other provisions that logically should survive termination will remain effective.
22. Governing Law
These terms are governed by the laws of the State of New Mexico, without regard to conflict-of-law principles.
Before filing a legal claim, both parties agree to make a reasonable effort to resolve the dispute informally.
Unless applicable law requires otherwise, legal proceedings relating to these terms will be brought in a court with jurisdiction in New Mexico.
23. Severability
If any provision of these terms is found unenforceable, the remaining provisions will remain in effect.
24. No Waiver
If Daybew does not immediately enforce a provision of these terms, that does not waive the right to enforce it later.
25. Entire Agreement
These terms, together with any checkout terms, refund terms, or separate written service agreement, form the entire agreement regarding use of the applicable Daybew product or service.
Privacy Policy
1. Who Operates Daybew
Daybew is operated by Simply Brand LLC, a New Mexico limited liability company.
For privacy questions or requests, contact:
Daybew
Operated by Simply Brand LLC
Email: luke@daybew.com
New Mexico, United States
2. Information We Collect
Depending on how you use the website, Daybew may collect the following categories of information.
Information You Provide
This may include:
Payment Information
Payments may be processed through third-party payment providers such as Stripe.
The payment provider may collect:
Daybew generally does not receive or store your complete payment-card number.
Automatically Collected Information
The website or its service providers may collect:
Locally Stored Toolkit Information
The toolkit may use browser local storage to save answers on the device being used.
Locally stored information may remain on that browser and may not be transmitted to Daybew unless it is separately submitted through:
3. How We Use Information
Daybew may use information to:
Marketing emails will be sent only when permitted by law.
You may unsubscribe from promotional emails by using the unsubscribe link in the email or by contacting luke@daybew.com.
Transactional emails relating to purchases, refunds, security, or requested services may still be sent.
4. Artificial Intelligence and Submitted Information
When you use the AI business coach, your message and relevant toolkit context may be sent to an artificial-intelligence service provider to generate a response.
Do not submit information that is highly sensitive, confidential, regulated, or unnecessary for receiving assistance.
Daybew and its service providers may process submitted information to:
The retention and processing practices of an AI provider may depend on the service agreement, account settings, and applicable provider policies.
Daybew does not guarantee that AI-generated content will be accurate.
5. Cookies and Similar Technologies
Daybew and its service providers may use:
These technologies may be used to:
You may limit certain technologies through your browser settings.
Disabling cookies or browser storage may prevent portions of the website or toolkit from functioning properly and may erase saved progress.
6. How We Share Information
Daybew may share information with service providers that perform functions such as:
These providers may process information as reasonably necessary to perform their services, subject to their own agreements and policies.
Daybew may also disclose information:
Daybew does not sell personal information for money.
If Daybew later uses personal information for targeted advertising or activities legally defined as a sale or sharing, this policy and any required privacy controls will be updated.
7. Data Retention
Daybew retains personal information only as long as reasonably necessary for the purposes described in this policy, including:
Information stored in your browser remains subject to your browser and device settings.
You may delete locally stored toolkit information by clearing browser storage, although doing so may permanently erase your toolkit progress.
8. Data Security
Daybew uses reasonable administrative, technical, and organizational measures intended to protect personal information.
However, no website, storage system, payment system, or internet transmission can be guaranteed to be completely secure.
You are responsible for protecting:
9. Security Breaches
If Daybew discovers a security breach involving personal information, Daybew will investigate and provide notifications when required by applicable law.
10. Your Privacy Choices
Depending on where you live and the laws that apply, you may have the right to request:
To make a request, contact:
Include enough information for Daybew to understand and respond to the request.
Daybew may need to verify your identity before completing a request.
Certain information may be retained when required for:
You may also:
11. California and Other State Privacy Rights
Residents of certain states may have additional privacy rights under their state laws.
These rights may apply only when Daybew or Simply Brand LLC meets specific legal thresholds relating to revenue, data volume, business activities, or the type of information processed.
Daybew will honor legally applicable requests and will not unlawfully discriminate against a user for exercising a privacy right.
12. Do Not Track
Some browsers transmit “Do Not Track” signals.
Because there is not a universally accepted standard for responding to these signals, the website may not respond to all Do Not Track requests.
You may still use available browser, cookie, and privacy controls.
13. Children’s Privacy
The website, toolkit, and AI coach are not directed toward children under 13.
Daybew does not knowingly collect personal information from children under 13.
If you believe a child has provided personal information, contact luke@daybew.com so the information can be reviewed and deleted when appropriate.
14. External Links
The website may link to third-party websites.
Daybew does not control and is not responsible for the privacy, security, content, availability, or practices of third-party websites.
Review their policies before providing personal information.
15. International Users
Daybew and Simply Brand LLC operate from the United States.
If you access the website from another country, your information may be processed in the United States or other locations where service providers operate.
Privacy laws in those locations may differ from the laws in your country.
By using the service, you understand that information may be transferred to and processed in the United States, subject to applicable law.
16. Changes to This Privacy Policy
Daybew may update this Privacy Policy when its products, technology, service providers, or legal obligations change.
The effective date at the top of the page will show when the policy was most recently updated.
Material changes may also be communicated through the website or by another reasonable method.
17. Contact Daybew
For questions, privacy requests, refund requests, or concerns about these policies, contact:
Daybew
Operated by Simply Brand LLC
Email: luke@daybew.com
New Mexico, United States